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HOW

A cultural label — London, 2026

HOW

A cultural label investigating how things are made.


Mission

HOW is a cultural label investigating the methodologies of contemporary creative practice. We release music, objects, and writing that emerge from disciplined attention to process — what gets made, by whose hands, with what materials, in what conditions, and what becomes visible when we ask.

We are interested in process as artefact, in documentation as content, in the inquiry as the work. We work slowly, across disciplines, and in conversation with the people who make things.

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Letter

A letter from HOW once a fortnight or so. Process notes, releases, the occasional question.

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